Intermediaries Theory - EMKT503 Unit 10

Intermediaries Theory - EMKT503 Unit 10

Intermediaries is an important concept from Distribution Planning in EMKT503 Marketing Management.

Meaning

Wholesalers, retailers, agents and distributors support distribution.

Key Features

• It supports marketing decision-making.
• It connects theory with practical business examples.
• It is useful for short notes and long subjective answers.

Marketing Example

A business can apply this concept while planning product, price, promotion, distribution, customer relationship or competitive strategy.

Exam Answer Format

Write meaning, features, example, application and conclusion.